Competitor Analysis Summary Summary: This is a summary following on from the Brand Report, which explored possible new narratives and key messages for the University, which were then tested with prospective students, external stakeholders and alumni. The Brand Review had the following objectives: • Review existing research and interview key University staff across disciplines • Research the new environment the University will be operating in, and produce an analysis of key competitors • Advise on distinct aspects of the existing brand architecture and visual identity • Provide consultancy to facilitate the development of meaningful new brand messages • Research and test brand proposition and key messages Type: Guideline Owner: University Marketing   Contact email: jane.naylor@manchester.ac.uk Last modified: 26/04/2012 Link to this document: https://documents.manchester.ac.uk/display.aspx?DocID=13016 Related documents: Executive summary of the brand report Edit (only Administrators)