Executive summary of the brand report Summary: This is a summary of a Brand Report, which explored possible new narratives and key messages for the University, which were then tested with prospective students, external stakeholders and alumni. Brand review had the following objectives: • Review existing research and interview key University staff across disciplines • Research the new environment the University will be operating in, and produce an analysis of key competitors • Advise on distinct aspects of the existing brand architecture and visual identity • Provide consultancy to facilitate the development of meaningful new brand messages • Research and test brand proposition and key messages Type: Guideline Owner: University Marketing   Contact email: jane.naylor@manchester.ac.uk Last modified: 23/04/2012 Link to this document: https://documents.manchester.ac.uk/display.aspx?DocID=13009 Related documents: Competitor Analysis Summary Edit (only Administrators)