The University of Manchester Brand Programme (Briefing)
Summary: This briefing includes a 150-word summary, 500-word narrative and key messages to:
· Outline what the Brand Programme is, why it’s needed now and key deliverables
· Explain how brand is an enabler of our strategy to 2035
· Define our shared language around brand and reputation
· Provide colleagues with programme wording to use
Type: Other
Owner:
University Marketing

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Contact email:
natasha.warren@manchester.ac.uk
Last modified: 20/01/2026
Link to this document:
https://documents.manchester.ac.uk/display.aspx?DocID=78401
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