UGP 2019 market testing - Final Report July 2018 Summary: This market research was commissioned by the Student Communications and Marketing Team to: evaluate the design and content of the undergraduate prospectus 2019 (how does it make audiences think and feel); and understand if there is a need to produce a separate International and Home undergraduate prospectus. The research was completed by the Student Insight Team and uses quantitative and qualitative methods to understand the needs of home and international audiences and the role of the prospectus in student decision making. The report contains valuable data on what audiences expect to see in a prospectus and what content they prioritise. The findings from this report will be useful to colleagues who work in recruitment, admissions and marketing. Type: Report Owner: Student Recruitment and International Development Division   This document requires CAS authentication Contact email: laura.jewkes@manchester.ac.uk Last modified: 24/07/2018 Link to this document: https://documents.manchester.ac.uk/display.aspx?DocID=37840 Edit (only Administrators)